What confidence scores mean and how to use them.
Every company identification comes with a confidence score that indicates how reliable the match is.
## Score Ranges - **90–100%** — Very high confidence. Direct IP ownership match. - **80–89%** — High confidence. Strong IP block match with corroborating signals. - **70–79%** — Moderate confidence. Likely correct but may be a co-located office or shared IP block. - **60–69%** — Low confidence. Possible match but treat with caution. - **Below 60%** — Filtered out automatically. These are not shown in your dashboard.
## How It's Calculated The confidence score combines: - IP ownership records (WHOIS, ARIN, RIPE) - ASN (Autonomous System Number) data - Reverse DNS lookups - Historical visit patterns - Third-party data corroboration
## Filtering by Confidence In the Leads view, you can filter by minimum confidence score. For sales outreach, we recommend focusing on 80%+ confidence leads. For broader marketing analysis, 70%+ works well.
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