Get notified when new visitors match the attributes of your highest-value customers.
**ICP Lookalike Alerts** use pattern-matching to surface new visitors that share attributes with your highest-value identified leads — even if they don't exactly match your defined ICP criteria.
## How It Works The engine analyzes your top-performing leads (highest ICP score, most conversions) and builds a pattern from their shared attributes: industry, company size, tech stack, geography, and behavioral patterns. When a new visitor matches these patterns, you get an alert.
## What Triggers an Alert - New company identified with 80%+ similarity to your top leads - Company in the same industry cluster as your best customers - Tech stack overlap with converted accounts (e.g. same CRM, same marketing platform) - Similar employee count range and growth trajectory - Geographic proximity to existing customers
## Viewing Alerts Lookalike alerts appear in: - The **notification bell** in the header - The **Intelligence Digest** (daily AI briefing) - Your **Slack channel** if automation rules are configured Each alert shows the matched company, similarity score, and which attributes triggered the match.
## Configuring Alerts Lookalike detection runs automatically on Pro plans and above. To fine-tune: 1. Go to **Settings** → **ICP Configuration** 2. Review your ICP criteria — the engine uses these as a starting baseline 3. The more leads you identify and qualify, the smarter the pattern-matching becomes
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