Quantify the dollar value of your identified leads by buying stage with configurable close rates.
The **Pipeline Revenue Calculator** is a dashboard widget that quantifies the estimated dollar value of your identified leads by segmenting them into buying stages with user-defined close rates.
## How It Works 1. LemReveal automatically classifies each identified company into a buying stage: **Hot**, **Warm**, **Building**, or **Early** 2. You define your average deal size and close rate per stage 3. The calculator multiplies leads × deal size × close rate to show estimated pipeline value 4. The widget updates in real-time as new companies are identified
## Configuring Close Rates Click the **gear icon** on the Pipeline Calculator widget to set: - **Average deal size** — Your typical contract value (e.g. 0,000/year) - **Hot close rate** — e.g. 25% for companies showing strong buying signals - **Warm close rate** — e.g. 15% for engaged but not yet decision-ready - **Building close rate** — e.g. 8% for companies in early evaluation - **Early close rate** — e.g. 3% for awareness-stage visitors
## Buying Stage Classification Buying stages are assigned automatically based on behavioral signals: - **🔥 Hot** — Visited pricing/demo pages, 3+ visits this week, high intent score - **🟡 Warm** — Multiple visits, case study or feature page engagement - **🔨 Building** — Return visitors with moderate engagement depth - **🌱 Early** — First-time visitors or single-session engagement
## Using the Calculator - Share screenshots with leadership to demonstrate marketing ROI - Compare pipeline value across weeks to track trend direction - Use the stage breakdown to focus outreach on Hot and Warm leads first - Pair with the [Outreach Hub](/help/outreach-guide) to action the highest-value opportunities