Track which marketing campaigns drive your highest-intent visitors.
LemReveal automatically captures **UTM parameters** from your website visitors, letting you connect marketing campaigns to identified companies and intent signals.
## How It Works When a visitor arrives at your site with UTM parameters (e.g. `?utm_source=linkedin&utm_campaign=q1-launch`), the pixel captures and stores these alongside the session data. You can then filter and report on leads by campaign.
## Supported Parameters - `utm_source` — Traffic source (google, linkedin, newsletter) - `utm_medium` — Marketing medium (cpc, email, social) - `utm_campaign` — Campaign name - `utm_term` — Paid search keyword - `utm_content` — Ad variation or content identifier
## Viewing Campaign Data UTM data appears in: - **Session details** — Each visit shows the full UTM string - **Company profile** — See which campaigns brought a company to your site - **Analytics** — Filter the analytics dashboard by UTM parameters to measure campaign ROI
## Best Practices - Use consistent naming conventions across campaigns - Tag all paid campaigns so you can measure cost-per-identified-lead - Compare UTM sources against intent scores to find your highest-quality channels
LemReveal identifies companies visiting your website with confidence scoring, 8 buying timing signals, and AI-generated talking points. GDPR compliant B2B lead generation from $0/mo.
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