CRM & Integration
What is Outbound Sales?
A proactive sales approach where representatives reach out to potential customers through cold emails, calls, and social selling. Contrasts with inbound, where prospects come to you.
See Outbound Sales in Action
Related Terms
Sales Engagement
The interactions between salespeople and prospects through various channels: email, phone, LinkedIn, and meetings. Sales engagement platforms track and optimize these touchpoints.
Lead Generation
The process of identifying and cultivating potential customers. B2B lead generation combines inbound (content, SEO) and outbound (cold email, events) strategies.
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