CRM & Integration

    What is Revenue Operations (RevOps)?

    A business function that aligns sales, marketing, and customer success operations to drive revenue growth. RevOps owns the tech stack, data integrity, and process optimization.

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    Related Terms

    CRM (Customer Relationship Management)

    Software that manages all customer interactions and data throughout the customer lifecycle. CRMs like Salesforce and HubSpot are the system of record for B2B sales teams.

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