Free website audit, end to end
A website audit is the diagnostic pass every credible SEO, performance, or due-diligence project starts with. This free tool runs that pass in one click — Google Lighthouse for Performance, Accessibility, Best Practices, and SEO, then crawlability probes and a CMS fingerprint — and returns a structured report you can act on or hand to a developer.
The audit is opinionated about what matters. It surfaces the signals that actually move organic rankings and conversion: how fast the page is, whether crawlers can reach the content, whether the host enforces HTTPS, and what platform the site sits on. Vanity metrics — keyword density, link-graph hand-waving, placebo "domain authority" scores — are intentionally left out.
When a website audit beats a checklist
Checklists tell you what to look for. An audit tells you what's actually broken on this specific site right now. Run this audit before you spend a single hour on a checklist — half the items will already be fine and the other half will be prioritised for you by severity.
Pair it with the rest of the toolkit
Once you have the audit report, drill deeper with the SEO audit tool for the full narrative, the tech stack checker to map every marketing and analytics dependency, and the security scanner for a complete header-by-header security grade.