Data Enrichment
What is Data Enrichment?
The process of enhancing existing data by appending additional information from external sources. In B2B, this typically means adding firmographic, technographic, and contact data to leads.
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Related Terms
Firmographics
Descriptive attributes of companies used for segmentation, similar to demographics for individuals. Includes industry, company size, revenue, location, and founding year.
Technographics
Data about the technology tools and platforms a company uses. Technographic data enables targeting based on tech stack compatibility, competitive displacement opportunities, and technical maturity.
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