Data Enrichment
What is Firmographics?
Descriptive attributes of companies used for segmentation, similar to demographics for individuals. Includes industry, company size, revenue, location, and founding year.
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Related Terms
Data Enrichment
The process of enhancing existing data by appending additional information from external sources. In B2B, this typically means adding firmographic, technographic, and contact data to leads.
Technographics
Data about the technology tools and platforms a company uses. Technographic data enables targeting based on tech stack compatibility, competitive displacement opportunities, and technical maturity.
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