Marketing
What is Demand Generation?
A marketing strategy focused on creating awareness and interest in a company's products or services. Demand gen spans the entire funnel from awareness to revenue.
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Related Terms
Lead Generation
The process of identifying and cultivating potential customers. B2B lead generation combines inbound (content, SEO) and outbound (cold email, events) strategies.
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant content to attract and retain a clearly defined audience.
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