Marketing
What is Content Marketing?
A strategic marketing approach focused on creating and distributing valuable, relevant content to attract and retain a clearly defined audience.
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Related Terms
Demand Generation
A marketing strategy focused on creating awareness and interest in a company's products or services. Demand gen spans the entire funnel from awareness to revenue.
SEO (Search Engine Optimization)
The practice of optimizing websites and content to rank higher in search engine results. B2B SEO focuses on keywords with commercial and informational intent.
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