Data Enrichment
What is Lead Scoring?
A methodology for ranking prospects based on their perceived value to the organization. Scores are typically based on fit (firmographic match) and engagement (behavioral signals).
See Lead Scoring in Action
Related Terms
Ideal Customer Profile (ICP)
A detailed description of the type of company that would benefit most from your product or service. ICPs are defined by firmographic, technographic, and behavioral attributes.
Sales Qualified Lead (SQL)
A prospective customer that has been researched and vetted, first by marketing, then by sales, and is deemed ready for the next stage in the sales process.
Check This Against a Live Register
Pull the official record for any company in 18 countries — then watch it for name, status, address and director changes.