Sales & Revenue

    What is Sales Qualified Lead (SQL)?

    A prospective customer that has been researched and vetted, first by marketing, then by sales, and is deemed ready for the next stage in the sales process.

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    Related Terms

    Marketing Qualified Lead (MQL)

    A lead that has been deemed more likely to become a customer compared to other leads, based on their engagement with marketing content and fit with the ideal customer profile.

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