Sales & Revenue
What is Marketing Qualified Lead (MQL)?
A lead that has been deemed more likely to become a customer compared to other leads, based on their engagement with marketing content and fit with the ideal customer profile.
See Marketing Qualified Lead (MQL) in Action
Related Terms
Sales Qualified Lead (SQL)
A prospective customer that has been researched and vetted, first by marketing, then by sales, and is deemed ready for the next stage in the sales process.
Lead Scoring
A methodology for ranking prospects based on their perceived value to the organization. Scores are typically based on fit (firmographic match) and engagement (behavioral signals).
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