Marketing
What is SEO (Search Engine Optimization)?
The practice of optimizing websites and content to rank higher in search engine results. B2B SEO focuses on keywords with commercial and informational intent.
See SEO (Search Engine Optimization) in Action
Related Terms
Content Marketing
A strategic marketing approach focused on creating and distributing valuable, relevant content to attract and retain a clearly defined audience.
Domain Authority
A search engine ranking score that predicts how likely a website is to rank in search results. Higher domain authority indicates stronger SEO presence and more backlinks.
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