Company Intelligence
What is Total Addressable Market (TAM)?
The total revenue opportunity available for a product or service if 100% market share were achieved. TAM helps size market opportunities and prioritize segments.
See Total Addressable Market (TAM) in Action
Related Terms
Ideal Customer Profile (ICP)
A detailed description of the type of company that would benefit most from your product or service. ICPs are defined by firmographic, technographic, and behavioral attributes.
Firmographics
Descriptive attributes of companies used for segmentation, similar to demographics for individuals. Includes industry, company size, revenue, location, and founding year.
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