Technical
What is Webhook?
An HTTP callback that sends real-time data to another application when an event occurs. In B2B, webhooks are used to push lead data to CRMs and notification systems.
See Webhook in Action
Related Terms
API (Application Programming Interface)
A set of protocols that allows different software applications to communicate with each other. APIs enable integrations between B2B tools and data platforms.
CRM Integration
Connecting external data sources and tools with a CRM system to sync contacts, companies, and activities automatically. Reduces manual data entry and ensures data consistency.
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