Technical
What is API (Application Programming Interface)?
A set of protocols that allows different software applications to communicate with each other. APIs enable integrations between B2B tools and data platforms.
See API (Application Programming Interface) in Action
Related Terms
Webhook
An HTTP callback that sends real-time data to another application when an event occurs. In B2B, webhooks are used to push lead data to CRMs and notification systems.
REST API
Representational State Transfer API, an architectural style for building web services that use standard HTTP methods (GET, POST, PUT, DELETE). REST APIs are the most common integration pattern in B2B software.
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