Marketing
What is Product-Led Growth (PLG)?
A business methodology where the product itself drives customer acquisition, conversion, and expansion. PLG companies offer free tiers or trials that naturally lead to paid upgrades.
See Product-Led Growth (PLG) in Action
Related Terms
Freemium
A pricing model that offers a free tier with limited features, designed to attract users who may upgrade to paid plans. Common in SaaS and product-led growth strategies.
User Onboarding
The process of guiding new users to discover and adopt key product features. Effective onboarding reduces churn, accelerates time-to-value, and is critical for product-led growth strategies.
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